This project interrogates how digital platforms transform identity into continuous labour and reimagines architecture as a protocol of control within virtual space. Through the Looking Glass is a VR architectural game set on a heterotopic island, where identity is performed, judged, and destabilised through spatialised feedback loops. Two variables — popularity and mood — govern the player’s experience, triggering architectural responses: neon cues, mirrors, overlays, and spaces that expand or contract. Each level translates theory into form: Scarpa’s paths and Foucault’s heterotopia shape the Entry Dock; Lacan’s mirror stage informs the Hall of Mirrors; Norman’s emotional design drives the Streaming Chamber; and counter-disciplinary strategies unfold in the Underwater World, where feedback collapses into ambiguity. Failure is transition — players enter ghost mode, moving through ruins, experiencing rhythm collapse as perception. The project critiques platform logic: space does not host behaviour, it scripts it. Ultimately, it asks whether architecture can design hesitation, delay, and resistance within algorithmic systems.